U prvih smo deset godina ovog stoljeća puno više pisali o dodjeli MTV-ove nagrade VMA Video Music Award. Potreba za izvještavanjem o VMA-u svela se na minimum, a najbolji je dokaz da je dodjela izgubila popularnost došao je u brojkama. Prvi put ikad, broj se gledatelja dodjele Video Music Awarda nije popeo iznad milijun. Uz svoje ekrane, 12. rujna, bilo je tek 900 000 gledatelja. Dakako, poražavajući se podaci posebno ističu ako ih se stavi u odnos s gledanošću prošlih godina. VMA najviše je ljudi gledalo, sad već davne, 2011. godine kad je dodjelu popratilo čak 12.4 milijuna ljudi.
Ipak, loša gledanost nije značila manje kvalitetne reakcije i memove na VMA. Bizarnosti, srećom, nije nedostajalo, pa smo tako svjedočili Doji Cat koja je izjavila da izgleda kao crv, sukobu Machine Gun Kellyija i Conora McGregora koji je skoro eskalirao u borbu šakama ili Debby Ryan koja je rekreirala svoj vlastiti meme. Upravo su takvi trenutci nagnuli humoristične umove da u različitim formatima izbacuju sve što im je trenutno na pameti.
vmas tonight, met gala tomorrow… fashion twitter is ready and i would be scared if i was a celebrity pic.twitter.com/voYBVtD7MI
— 2000s (@PopCulture2000s) September 12, 2021
Lil Nas X knows his references #vmas pic.twitter.com/CSxD0dK3gc
— Best Vision TV (@Bestvisiontv) September 13, 2021
Madonna very much serving “and why aren’t you in uniform” #VMA #VMAs pic.twitter.com/CCkuZrcm4s
— m@k (@MaKayla_Day21) September 13, 2021
Justin Bieber artist of the year…when Doja Cat exists? #VMAs pic.twitter.com/N2xOoM30FK
— Samoa Joto (@cleHOpatrick) September 13, 2021
megan fox: “give it up for our future baby daddies”
kourtney kardashian: “machine gun kelly and travis barker”
scott disick at home watching: #VMAs pic.twitter.com/5SrMVP9Wx5
— kathleen (@kathleen_hanley) September 13, 2021
Megan Fox: Our future baby daddies
Kourtney K: **gurlllllll not for me**#VMAs pic.twitter.com/9hCOjDU3FR— aling rowena (@aling_rowena) September 13, 2021
doja accepting her award be like pic.twitter.com/JLs4KgnCGi
— august (@dlaminibabe) September 13, 2021
Only @Olivia_Rodrigo can break the cameras like this #VMAs pic.twitter.com/0OeyB1XPkv
— 🧣 (@tswiftsbt13) September 13, 2021
NOT DEBBY RYAN PULLING THE SAME FACE #VMAs pic.twitter.com/NHJSSWMyEu
— regina | fb or unf (@idlereg) September 12, 2021
romeo and kacey musgraves
juliet [1996] #VMAs [2021] pic.twitter.com/mDn9Bnv6oN— tasha is SO PROUD of liv !! (@Iivirodrigo) September 13, 2021
republicans seeing the lil nas x #VMAs performance pic.twitter.com/JG9eoz0PLK
— chase. (@cfree94) September 13, 2021
NOT SZA ARRIVING TOO LATE FOR THE RED CARPET #VMAs pic.twitter.com/MSjBKZ5WkT
— f 🩸 (@repnostalgia) September 13, 2021
beyoncé and bts on the #vmas red carpet! 😱 pic.twitter.com/B5JJwgqppc
— Beytan News (@beytannies) September 12, 2021